Classical Utilitarianism Is Better Than The Other Ethical...

This paper argues that Classical Utilitarianism is better than the other ethical theories. The reasons why I think Classical Utilitarianism is better is because I agree with the fact that happiness is defined as pleasure, and when you decrease the bad things in life like unhappiness and pain your life will be better. I also think you should do what makes you happy, the less negative things in your life, the healthier you will be. Utilitarian believe that the purpose of morality is to make life better by increasing the amount of good things and decreasing the bad things like unhappiness and pain. Moral rightness is defined in terms of what produces the most good, or pleasure over pain. Happiness is the ultimate good. Happiness is defined†¦show more content†¦John Stuart Mill adjusted the more hedonistic tendencies in Bentham s philosophy by emphasizing. It is not the quantity of pleasure, but the quality of happiness that is central to utilitarianism. The calculus is unreasonable qualities cannot be quantified. Utilitarianism refers to the Greatest Happiness Principle it seeks to promote the capability of achieving happiness for the most amount of people. Kant last example was helping others, it was the act of giving nothing to charity. Let everyone be as happy as Heaven pleases, or as he can make himself; I will take nothing from him nor even envy him, only I do not wish to contribute anything to his welfare or to his assistance in distress. Although it is possible that a universal law of nature might exist in agreement with that maxim, it is impossible to will that such a principle should have the universal power of a law of nature. For a will which resolved this would deny itself, in as much as many cases might occur in which one would have need of the love and sympathy of others, and in which, by such a law of nature, jumped from his own will, he would deprive himself of all hope of the help he desires. Aristotle takes the key to morality to be the concept of â€Å"virtue,† which he argues to be activity in accordance with rational principles. He bases this argument on a concept of what is â€Å"natural† for man, but his discussion is clearly limited to a small class of Greek male citizens, whom he views as theShow MoreRelatedThe Basic Moral Standard Is Human Welfare975 Words   |  4 Pageswelfare and the welfare of others. Each classical moral theory has propose human welfare. Some theories completely focus on motives while others completely focus on rules or acts. However, each classical ethical theory alone cannot provide a plausible guideline for impartial human welfare without controversy. Multiple-strategies utilitarianism theory is the most suitable because it provides various strategies for general welfare. The multiple-strategies utilitarianism promotes the â€Å"best plan† forRead MoreOn Utilitarianism and Kantian Ethics 1681 Words   |  7 Pagesli ttle doubt that Utilitarianism and Kantian Ethics are by far the two most important ethical theories throughout contemporary philosophy. Though both attempt to answer questions about morality and behavior, the two theories have many fundamental differences: one evaluates actions in terms of the utility they produce whereas the other considers whether actions fulfill duty; one emphasizes consequence where the other highlights intentions; one sees desire as essential while the other precludes it andRead MoreThe Man Who Shocked The World1725 Words   |  7 PagesDr. Stanley Milgram, a 28-year-old psychologist at Yale University who was also a Harvard graduate with a PhD. He basically chose to study human behavior and provide insights on the capacity of the members of the human race to inflict harm on each other. In order to carry out this study, he advertised for and chose participants from the general public who were only told that they would be volunteers in an experiment on punishm ent and learning. The set-up of the experiment was such that the ‘teacher’Read MoreThe Ethical Theories Of Utilitarianism And Kantian Ethics Essay1650 Words   |  7 Pagesbe discussing an article about a woman who starved her two horses. I will address the issue about whether or not the woman’s action was ethical. I will use the two ethical theories of utilitarianism and Kantian ethics to support my argument. I will also suggest a different course of action the woman could have taken to be justified, through both ethical theories. The article follows the story about an Australian woman who breached her duty of care to two horses that she owned (Emery, 2016). BiancaRead MoreUtilitarianism : The Greatest Happiness Principle1574 Words   |  7 PagesUtilitarianism is best referred to as the â€Å"Greatest Happiness Principle.† This means that when one considers himself as a utilitarian, he believes it is only right to judge the rightness or wrongness of an action based on the consequences. In other words, â€Å"actions are considered moral when they promote utility and immoral when they promote the reverse† (Nubcaek 2011). The principle of utility helps to capture an idea of the good is that which produces the greatest benefit, greatest advantage, orRead MoreJohn Stuart Mill’s Theory of Utilitarianism1336 Words   |  5 Pagesshortly and knows of three other patients in the hospital that could benefit immensely from one of Mary’s organs. Mary, who is an organ donor, does not want to give up her organs. However, Tom knows that Mary’s organs are beginning to fail and decides to take them without her permission and give them to the other patients in need. In this essay, I will explain how the case of Dr. Tom and his patient, Mary, can be examined morally using John Stuart Mill’s theory of Utilitarianism and the Greatest HappinessRead MoreThe Moral Problem Of A Moral Theory1450 Words   |  6 PagesSome people think that one aim of a moral theory is to give one a â€Å"decision procedure† to use when faced with moral problems. Decision procedures are defined as procedures that are similar to an algorithm for determining a finite number of specific steps that validate a particular proposition or argument. Well known examples of a decision procedure is the popular Venn-diagrams for aid in determining an interpretation of categorical knowledge and truth tables which are used in calculus problems. ButRead MoreMGT 623 Week 1 Assignment Essay exampl e785 Words   |  4 Pagesï » ¿ Tiffin University Problem Solution Analysis Paper Submitted for Course Number MGT 623 Legal and Ethical Issues in Management Dr. Dave Ibarra By: Lauren M. Middleton October 26th, 2014 Milton Friedman  advocates the classical theory of business, which essentially holds that businesses should be solely devoted to increasing profits as long as they engage in open and free competition devoid of fraud. Friedman was an advocate of free market forces, he would recommend thatRead MoreThe Death Of An Oncoming Train Essay1145 Words   |  5 Pagesfive others? Who are you to decide who lives or dies? That simple but stressful analogy is referred to as the â€Å"trolley problem† (Munroe). It is a philosophical thought experiment focused on ethics, morality and the relative ethics of choice. When faced with this moral dilemma, many people often struggle to answer when faced with that reality. In reality, it’s hard to blame them. What option could be considered moral? In a situation like that, what option could be considered morally better thanRead MoreEthical Systems: Which Is Best?1068 Words   |  5 PagesEthical Systems: Which is Best? PHI 200 Mind and Machine Instructor Lisa Linkin February 4, 2013 * Ethical Systems: Which is Best? Good, bad, right, wrong†¦how do we know? Ethics is the study of how we determine what is right or wrong, good or bad (Mosser, 2010). While there are many ethical views, I focused on the three classical approaches for this paper. Utilitarianism states when given a choice between two acts, the one that creates the greater happiness for the greatest number of people

Meditations on First Philosophy Essay examples - 1290 Words

â€Å"Cogito ergo sum;† I think therefore I am. This philosophical statement stimulated a renaissance in the field of philosophy, creating modern Western philosophy as is known today. This important notion was dictated by Rene Descartes in his 1641 metaphysics work, Mediations on First Philosophy, and influenced all modern philosophical works written after Descartes revolutionary achievement. This work was written at a time when modern physics was being developed as a mathematization of nature. The principles of metaphysics contain in Meditations were developed in order to serve as the basis for this new system of physics. In it, Descartes refutes many Aristotelian beliefs that were popular and accepted by the clergy for nearly the entirety of†¦show more content†¦In order to accomplish this, the meditator doubts away his body, the universe, and every other preconceived belief he had â€Å"†¦because undermining the foundations will cause whatever has been built upon them to crumble of its own accord, I will attack straightaway those principles which supported everything I once believed† (Descartes, 18).This allows him to seek sturdier foundations for his knowledge, one that he knows he to be true, as they cannot be doubted away if Cartesian skepticism is employed correctly. Crucial to the use of this method is trying to find doubt in one’s beliefs, as if there is any doubt whatsoever then that belief or opinion could be false. With that in mind, the meditator acknowledges that his senses can be deceived. Although most of the time his sensory knowledge is true, he notes that while dreaming, he is often convinced that what he senses is real. As he reflects on this, he remarks, â€Å"I see so plainly that there are no definitive signs by which to distinguish being awake from being asleep† (Descartes, 19). The sensations he feels and the images he sees in dreams are all derived from real life experiences. The narrator links this to art; the composite image consists of numerous real things. He concludes that although he can doubt complex, composite ideas, such asShow MoreRelatedMeditation on First Philosophy Essay2565 Words   |  11 PagesFirst Essay Assignment Question: Meditation on First Philosophy It can be seen that Descartes Meditations on first philosophy raised a lot of questions regarding the existence and nature of the self, the existence of God, the nature of truth and the possibility of error, and finally also the essence and existence of bodies along other things. Descartes did all this through the medium of his six meditations. Descartes from his very first Meditation, that of concerning things that can be calledRead MoreDescartes Meditations On First Philosophy1318 Words   |  6 PagesQuestions November 2, 2017 Cogito Ergo Sum Descartes Meditations on First Philosophy and his questioning of our existence in reality is a question which philosophers have tackled throughout time. Cogito ergo sum or I think therefore I am, a phrase brought about by Descartes is the backbone of his whole philosophy of our existence in reality. As long as we are thinking things, we exist. When we look at this approach to our existence we must first deny that any sensory data that we receive is believableRead MoreDescartes Meditations On First Philosophy1961 Words   |  8 PagesIn Descartes’ Meditations on First Philosophy, I will be considering if Descartes resolution to the â€Å"dreaming argument† seems acceptable to trust. The First Meditation is where the â€Å"dreaming argument† is first mentioned and then gets resolved later in the Sixth Meditation and the Objections and Replies. I will be touching on the idea that our experiences could be dreaming experiences based on personal experiences and thoug hts I have had regarding this topic. Then I will go on to explain how it isRead MoreEssay on Rene Descartes Meditations on First Philosophy2121 Words   |  9 Pagescomes from within the mind. This is a single indisputable fact to build on that can be gained through individual reflection. While seeking true knowledge, Descartes writes his Six Meditations. In these meditations, Descartes tries to develop a strong foundation, which all knowledge can be built upon. In the First Meditation, Descartes begins developing this foundation through the method of doubt. He casts doubt upon all his previous beliefs, including â€Å"matters which are not entirely certain and indubitableRead MoreBeliefs Beyond Doubt, What All Other Respond To: Rene Descartes Meditations on First Philosophy1998 Words   |  8 PagesRene Descartes Meditations on First Philosophy is considered to be one of the most important works in modern philosophy. John Locke, Immanuel Kant, and countless other philosophers wrote largely in response to Descartes. Yet there are serious doubts related to the treatises major argument. In the Objections and Replies, a collection of objections to the work along with Descartes personal and often very detailed replies to said objections, the philosopher Antoine Arnauld raises the question of whetherRead MoreThe Meditations On First Philosophy1486 Words   |  6 PagesThe Meditations on First Philosophy gives us with an assumed evidence for the existence of God those progresses from the existence of an idea of an unlimited existence in the human mind—an idea of God—to the being of God himself. Insofar as we have an idea of an unlimited existence, an idea with â€Å"infinite independent reality†, we can reasonably ask when it arrived to us. The only thinkable reason of this impression, prerogatives Descartes, is an countless existence, explicitly, God. The manifestationRead MoreDescartes Meditations On First Philosophy807 Words   |  4 PagesConner Ruhl Professor Copley Philosophy 1000C 4 May 2015 Descartes, Meditations on First Philosophy Rene Descartes was the first great philosopher of the modern era, He had a new approach which was focused on scientific and mathematical truths. Descartes came to reject the scholastic tradition, one of which he was educated, due to his pursuit of mathematical and scientific truth. Much of Descartes work was done to secure advancement of human knowledge through the use of the natural sciencesRead MoreDescartes Meditations On First Philosophy1079 Words   |  5 PagesThroughout Descartes’ Meditations on First Philosophy, Descartes argues for the ideas and philosophical beliefs behind skepticism. In his writings, he describes the fallibility and importance of the body of man and through extension the senses with which we observe the world. This paper will first show that within Descartes’ writings the body is an extension of the mind. Secondly, this paper will prove that the senses are a false form of understanding which leads to the deception of the mind. FinallyR ead MoreDescartes Meditations On First Philosophy1536 Words   |  7 Pagesâ€Å"What therefore did I formerly think I was? A man, of course. But what is a man?† (Descartes 340). This question that Descartes addresses in Meditations on First Philosophy is important because it outlines his core philosophical view in his work. His philosophy primarily focuses on dualism, which is the concept that there is another world that exists with ideal forms and is separate from the world of perception. The part of dualism that Descartes focuses his work on is the distinction between theRead MoreDescartes Meditations On First Philosophy1080 Words   |  5 PagesDescartes’ Meditations on First Philosophy, God is not mentioned until the third meditation. Descartes point of view on God simply claims his existence through the act of being. According to his claim, God must, essentially, exist as well as being an outcome of His own creation. Descartes was greatly interested in the i dea that God’s being promoted an external force that controlled all beings that supported his presence. Descartes declarations, presented in his Meditations on First Philosophy, were

Gender Discrimination And The Field Of Science - 1498 Words

As a student coming from a purely humanities background, the idea that gender discrimination could occur in the field of science as a concept was completely alien to me. However it has come to light that gender discrimination in the field of science is not a myth but in fact a harsh reality for which the reasons remain skewed. As according to Linda S. Dix, it is not an easy matter to assess the magnitude of gender discrimination and how that affects the careers of scientists, both men and women, positively and negatively. Discrimination is often subtle and thus difficult to identify or locate. Due to its subtleness, it makes it difficult to measure since it can be entwined with other forms of particularism like age. As a result researchers have come to rely on indirect rather than direct measures of discrimination which was also propounded by Harriet Zuckerman. Most researchers have come to agree that differences in career attainments between men and women occur as an outcome of gender discrimination. As per research ‘gender’ provides a perspective from which one could examine the biases that exist in the larger society. Some believe that to arrive at a more eloquent understanding of the problems of women in science , one should begin by asking what is the nature of science space that leads to under-representation and marginalisation of women rather than questioning the situation of a woman’s life that makes it difficult for her to pursue science. Thus, that genderShow MoreRelatedDiscrimination Against The Engineering Field1527 Words   |  7 PagesThere is lots of discrimination against in the engineering field. Through my research and judging from the articles that I found, it shows that gender stereotypes is still prevalent in the engineering field. There’s still discrimination against women in the classrooms to the process of employment and carries off to the engineering industry. The discrimination keeps women from wanting to try and be in the STEM field, thinking of the that these fields are only for men. Some areas of science do attract moreRead MoreDiscrimination Of The Science Industry Essay950 Words   |  4 PagesDiscrimination of Women in Science Men have been known to be the gender that dominates in the field of Science. The science industry is something that is perceived to be manly, and not pursued by women. This is an unfortunate assumption of the science industry. The only reason women are not the face of science is because the field is biased. Biased in 2016? Absolutely. Discrimination against women in the workplace is nothing new, especially in the field of science. There has been some change butRead MoreThe Gender Wage Gap : An Old Problem878 Words   |  4 PagesThe Gender Wage Gap: An Old Problem in a Modern World The pay gap between men and women has been a pressing issue that is still at the forefront of many political and everyday discussions. Women are currently about half of the U.S. labor force and are increasingly becoming the breadwinners of their families yet some statistics show that they still make about 77% less than men. This number is even lower when it comes to women of color in the workforce (Women’s Bureau U.S. Department of Labor).Read MoreIts A Patriarchal World Analysis1550 Words   |  7 PagesIt’s a Patriarchal World: An Analysis of the Differences in Success Based on Gender Discrimination Globally   Ã‚  Ã‚   Privilege is a word that may be used in a plethora of contexts, one of the least common, however, is the privilege of education and success. Privilege can be defined as an advantage that a person or group holds. A common ideology is that education is a crucial necessity for a successful life, and it can be the deciding factor in one’s attainment of a great career. This ideology is astoundingRead More Women and Technolgy - The Gender Gap in Computer Science Essay1719 Words   |  7 PagesTechnolgy - The Gender Gap in Computer Science Abstract: This paper reviews the gender gap that exists in computer science. By analyzing the probable causes of the divide, solutions may be developed and possibilities of minimizing the gap increase. Although the general public’s efforts toward shrinking the divide subsist, modern society must change its views of women before the technological world can fully appreciate women’s talents. A gender gap undeniably exists in the field of computer scienceRead MoreWhy Engineering And Technology ( E T ) Industries Have Such A Low Representation Of Women1464 Words   |  6 Pageswomen. 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Girls must be given the same opportunity as boys from the beginning, particularly in math and science where girls tend to lag behind. First of all, the term gender equityRead MoreThe Issues Within Public Education Essay1393 Words   |  6 Pagesintervention, the latest reforms, as well as unequal gender bias. Gender bias in education is typically thought of the fact that girls are pushed toward classes that are humanities based, while the boys are pushed to take classes that are science and math driven. This then leads into the fact that women make less money than men, so something must be unequal, whether it is education or gender rights, or both. This paper will examine the gender gap in K-12 education, which includes stereotyping andRead MoreGender Inequality Within The Workplace1379 Words   |  6 Pages  Gender inequality refers to unequal treatment or perceptions of individuals based on their gender. It arises from differences in socially constructed gender roles as well as biologically through chromosomes, brain structure, and hormonal differences. There is a natural difference also in the relative p hysical strengths of the sexes. In the workplace Income disparities linked to job stratification Wage discrimination exists when workers are equally qualified and perform the same work butRead MoreEssay On STEM Major1587 Words   |  7 Pagesis a curriculum based on integrated and applied approach on Science, Technology, Engineering and Mathematics. These four disciplines are based on a cohesive real world approach to learning. Although United States leads in STEM education, only 16% of high school students’ graduates are interested in a STEM Career. Out of these 23% are females who will take STEM majors in the University which is a very low number compared to other fields of study such as Law and Biology. As a result of this, the Obama

Nexus Innovations for Technology Leadership - MyAssignmenthelp

Question: Write about the Report onNexus Innovations for Technology Leadership. Answer: Introduction Nexus innovations offers strategic and technology leadership to the clients to establish their competitive edge in the market (Nexus Innovations, 2014). The company develops and designs customized solutions and applications for the organizations. The applications are developed by the best professionals using the finest technologies and approach. The firm analyzes the goals and objectives of the clients in order to address their challenges and issues. The organization consists of highly skilled professionals who drive a culture of service excellence and customer satisfaction. The core belief of the company is to drive success for the clients by developing strategic solutions for them. The clients are able to enhance and optimize their overall performance through the comprehensive solution of the firm (Nexus IPE, 2017). Scope As can be inferred from the description of Nexus, it develops tailored solutions for different organizations to meet their goals and objectives. The solutions are developed and designed by the best professionals who have acquired in depth knowledge and expertise through their years of experience. Nexus offers its services to energy sector, healthcare sector, manufacturing sector, education sector, financial, state and local government and financial services. The company has excelled in its services through its years of experience and is able to meet the needs and requirements of the clients. After scrutinizing the business model of Nexus, it can be construed that the firm offers its complete support through its customized applications to address the challenges of the organizations. The company has encompassed a broad range of sector through its quality services, yet one large sector has been identified that the business could target to expand its business horizon. Banking sector has not yet been touched by the company and could facilitate the company to grow its sales revenue. Thus, Nexus could target this sector and develop tailored solutions for banking industry. This would not only help the organization to grow its market share but would also give an opportunity to gain an insight of a new sector. Reasons For Innovative Solution Banking sector is one of the largest sectors of New Zealand and is always growing in terms of revenue and sales. Kiwi Bank is one of the largest banks in New Zealand that has more than 250 Post shops across the country (Kiwi Bank, 2017). The banking industry is evolving because of digitalizing phenomenon and the need for fulfilling the needs and requirements of customers (RBNZ, 2016). With the changing business environment and context, bank is going to need advanced banking integrated systems that are innovative and helps to simplify the banking process for the customers. The banks have introduced highly comprehensive solutions to increase their customer base. The banks are going to need highly customized solutions to enhance their customer services. Thus, there is a great scope in banking field and the company could increase its revenue by initiating the first project with Kiwi Bank. Kiwi bank has demonstrated phenomenal success by growing its market within a short span of time. The banks has established more than 250 Post shops within 15 years of duration and has acquired more than 800, 000 customers. Thus, the bank is the most potential target for the consultancy firm to increase its business. Type of Innovation In order to target banking sector, Nexus Innovations need to first understand the software applications that are used in the banks. The company already has knowledge of finance sector and thus, has well equipped staff and resources to develop finance software. The company only requires understanding the working system of bank and how the transactions are being processed. Thus, a research needs to be carried out on the banking sector that would comprise of the working style of bank, the processes of banks such as online transactions, cheque processing, demand draft, loan sanctioning, credit system, type of banking and other banking facilities. This would help the company to develop the desired product for the bank that could be used to simplify the overall process of bank. For instance, there must be a provision for customer details so that the bank can store the separate records of their customers. Further, every customer would have access to the banking system of bank to carry out t heir banking transactions and other facilities provided by the bank online. Thus, the application must cover all these features to ensure satisfactory services to the customers. Strategic Steps In order to target the banking sector, the firm must form a coherent team of finance department by filtering the existing members. Further, new recruits may be hired who would handle the technical aspect of the software application. Now once the team has been deployed, an application must be developed by incorporating all the banking functionalities including top up the account, currency exchange, payments, money transfer, withdrawals from an account, issuance of payment instruments, mobile and internet payments and acceptance of payment instruments (Epay Suite, 2017). The top up the account function would include bank wire, money transfer systems, credit and debit cards, e-currency, prepaid cards and payment kiosks. The currency exchange function would include internal exchange and third party exchange functions (Epay Suite, 2017). Payments would consists of bank wire, transfer between accounts, payments for online purchases, payments for services, standing orders and internal payments (Epay Suite, 2017). Money transfers would comprise of external and internal money transfer. The withdrawals from an account would include bank wire, e-currency, transfer to card and money remittance system (Epay Suite, 2017). Issuance of payment instruments would comprise of issuing virtual cards, local cards and co-branded cards. Mobile and internet payments would include internet banking, mobile banking and SMS banking (Epay Suite, 2017). There would be two kinds of solutions that would be created for the customers: global solution and customized solution. The global solution would comprise of all the above functions as have been described above to fulfill the needs of the clients. The global solution would consider the needs and requirement of the current market trends after a detailed analysis (SAB2i, 2015). The customized solution on the other hand would be tailored according to the needs and requirement of the clients (Fawzy Dworski, 2010). The public relationship manager would be conducting meetings with the clients to understand their requirements and then communicate the same to the technical team. Several meetings would be conducted with the client to ensure that the software development process is moving in the right direction. Once the software has been fully developed, there would be additional services given to the clients in the form of maintenance services. The additional services would provide consiste nt technical support to the clients by taking feedback from them. A customer relationship management module would be developed that would allow the clients to manage their front and back office requirements more effectively. The clients would also be given an alternative to develop their own personalized software tool that would help them to manage their activities proficiently. The graphical user interface and multi channel services would enable the users to pursue their banking according to their ease and convenience through mobile, online and ATM (SAB2i, 2015). In order to incorporate each and every action into practice, a dedicated research team would also be deployed to offer latest software services to the clients. SWOT Analysis Strengths The implementation of the innovative plan would target a new market segment of banking industry that is likely to increase the overall customer base of the company. Thus, the company would be able to expand its operations which in turn would increase the overall sales revenue. Weaknesses When a firm expands its business operations by targeting new market segment, then there is always a risk associated with it. Since the firm would be entering first time into the banking industry, therefore, the software is likely to have some flaws that could affect the brand name in the market. Opportunities Once the firm enters the banking industry, then it would have an opportunity to target the small financial firms. The firm would be able to develop software at an optimized cost as no cost would be incurred on research and development. Further, there also lies an opportunity to enter the global market. Threats The largest threat that the firm is likely to face is the intense competition from the existing firms. There are already big players in the market that offer banking solutions at very competitive price. Challenges Risk Mitigation The risk involved in the plan is the fierce competition that could hugely affect the sales of the company. In order to minimize the risk, the firm must perform an analysis of the existing players so that revenue can be estimated beforehand. Finzsoft is one of the leading software providing company in New Zealand that could pose threat to the company (Finzsoft, 2017). Glory global solutions is another leading company that offer financial and transaction services to the banks (ATS, 2011). SAB is another major global firm that deals with online software and applications especially for banking industry (SAB2i, 2015). Thus, Nexus needs to understand the marketing strategy of all of these firms before introducing its new product in the market (King, 2015). The core strategy of these firms is that they are specialized in banking industry and Nexus now needs to launch its product very strategically to attract the banks. Conclusion The report has successfully developed an innovative plan for Nexus Innovation. The plan was intended to target the market segment of banking industry. Thus, the strategic step included developing appropriate software to satisfy the needs and requirements of the clients. Global and customized softwares were developed to fulfill the needs and requirement of the banks. The main challenge identified was the existing rivals who have strategically positioned themselves in the market. An analysis of these firms is required in order to position the product in the market. References ATS. (2011). About Us. Retrieved from: https://www.atsltd.co.nz/about-us/our-history Epay Suite. (2017). Functionality. Retrieved from: https://epaysuite.com/ Fawzy, L., Dworski, L. (2010). Emerging Business Online:Global Markets and the Power of B2B Marketing, Portable Documents. New Jersey: FT Press. Finzsoft. (2017). About Us. Retrieved from: https://www.finzsoft.com/about-us-3/ King, K.A. (2015). The Complete Guide to B2B Marketing:New Tactics, Tools, and Techniques to Compete in the Digital Economy. New Jersey: Pearson Education. Kiwi Bank. (2017). More About Us. Retrieved from: https://www.kiwibank.co.nz/about-us/more-about-us/ Nexus Innovations. (2014). Success Builds on Success. Retrieved from: https://www.nexusinnovations.com/industries-overview Nexus IPE. (2017). Nexus Innovations Incubator sites launched; research agendas set. Retrieved from: https://nexusipe.org/informing/about-national-center/news/nexus-innovations-incubator-sites-launched-research-agendas-set RBNZ. (2016). Banking industry update. Retrieved from: https://www.rbnz.govt.nz/-/media/ReserveBank/Files/regulation-and-supervision/banks/publications/Banking-industry-update-newsletter-sept2016.pdf?la=en SAB2i. (2015). Core Banking Software. Retrieved from: https://www.sab2i.com/refgb/core-banking-software.html